Name card, brochures, flyers printing, banners, letterheads, envelopes, whatever it is, you name it. If you are a business owner, you must be familiar with those printed items that are often needed by even large companies. There is still quite a steady demand for those things from individuals to big companies. That only shows that even with the rapid improvement in technology, many people still prefer the traditional way of doing things.
A lot of those mentioned items can be easily produced in any printing shop. However, the result may truly. One of the steps that are very important in determining the final outcome is the designing step.
In designing printed stuff, you have to think about several keys to make sure that it is going to have a great result.
1. Keep a consistent design
Consistency is very important especially in printing things like booklets or other documents with multiple pages. Uniform design is very crucial in determining whether the design is good or if it needs improvement. Making sure that you have a clear concept for the item that you are designing in the first place is always great because you can have boundaries in creating the design, and it will be easier to work around it rather than having zero bases on what to do.
2. Convert into CMYK
Convert your document from RGB to CMYK colors to avoid color correction that is expensive. The difference might not be seen on screen but it will be obviously seen in the printing process. Before this happens, make sure that your monitor and printer are both using CMYK colors
3. Proofreading
Many people do not take proofreading seriously. This step is often skipped or abandoned. In reality, proofreading is very important to make sure that the design that you have made does not have any mistakes or errors before it goes to the printing process. Proofreading can help you avoid loss and save more money by making sure that you don’t have to print twice for anything.
4. Check printing sizes and proportions
While making a design for a printed good, paying attention to the size is very important. Not only the size of the design itself but also the size of any images that are used in the design. The resolution of everything that is used for your design must be in high resolution so that when it is printed, it can retain a good quality display. 300 dpi is the basic requirement, so keep this in mind.
It is important to make sure that you are doing the design for the printing process and beyond. Think about if it is going to make it easier in the printing process, and whether it will produce the best outcome at the end of it. Surely, being able to do this takes time and a lot of trial and error, so don’t beat yourself too hard about it if your design does not come out well after printing. As always, practice makes perfect.
